Introducing Plurio Rules
Always-On Optimization, Fully Under Your Control
Plurio Rules surface optimal campaign actions backed by SQL-verified analysis — transparent reasoning, full-funnel data, your final call.
Better Performance. Less Manual Work. Every Day.
5-8 hours
saved per day
Daily checks, bid changes, budget reallocations — automated.
24/7
reaction time
Rules act instantly, even at 3 AM or during weekends.
8x
faster execution
From insight to action in minutes, accelerating every optimization cycle.
+20%
efficiency
Full‑funnel optimization boosts revenue and ROAS while cutting manual work.
Define how your campaigns should react to performance changes.
Plurio handles the execution — with previews, approvals, and full transparency.
The Problem
When Spend Scales, Human Bandwidth Breaks
Once spend crosses $100K/month, performance marketing breaks down because of execution limits.
Teams spend 40%+ of their time on repetitive campaign management
Performance shifts happen faster than humans can react
Platform‑native rules ignore real business signals like LTV, margins, or lead quality
Manual changes lead to errors, delays, and inconsistent decisions
What Makes Us Different
Rules Built for How Real Businesses Actually Grow
Write or say rules in natural language
Describe your logic conversationally, or let AI propose best-practice rules tailored to your business
Optimize on business reality
Leverage the metrics that matter most: revenue, LTV, margins, inventory, lead quality, and fraud signals
Consistent execution across platforms
One rule works seamlessly across Meta and Google, creating unified optimization and measurable growth
Automated performance that actually scales
Handles the full cycle of ad optimization, converting full‑funnel data into always‑on improvements in ROAS and revenue
Real Examples
Real Rules. Real Optimization.
Early Kill for Underperformers
Pause any new creative on Meta if its CPA is above target after the first 200 impressions.
Fast Scaling for High‑Potential Ad Sets
Scale any ad set by 20% if its projected ROAS stays above 3.0 after accounting for delayed conversions.
Fatigue Detection for Declining Creatives
Turn off a creative when its ROAS drops below break‑even for two hours and replace it with the next best performer.
Built to Work at Scale
These rules operate across dozens of campaigns and hundreds of creatives, factoring in delayed conversions, performance memory, and backtests. You stay focused on strategy while the system handles the grind.
How It Works
From Intent to Execution in Three Simple Steps
Describe your rule
"If cost per qualified lead increases 25% over a 14‑day average, reduce bids by 15% — except branded campaigns."
Preview the impact
Plurio shows exactly which campaigns, ad sets, or ads will change — and how.
Approve or automate
Run in preview mode, require approval, or let it execute automatically once proven.
That's it. Simple, powerful, in control.
Control & Safety
Automation with Built‑In Safety
Semi‑Automatic
Daily execution with human approval
Preview Only
See what would change — nothing executes
Auto mode
Full Automation
Proven rules run 24/7 with logging
Choose how rules run
Approval workflows for critical actions
High‑impact changes can require explicit sign‑off.
Tested on Past Data
See what Plurio would've done historically and the results it would have delivered.
You stay in control. Plurio just removes the manual work.
Full transparency
& rollback
Every action is logged. Changes are reversible. Nothing is hidden.
Intent Becomes Code
Your instructions turn into deterministic code, never vulnerable to hallucinations.
Put Your Optimization Logic on Autopilot
Book a demo and see Plurio Rules execute real optimizations on your actual campaigns — safely, transparently, and at scale.